Latest Analysis
Snapchat in Saudi Arabia: the Reach Most Media Plans Skip
Snapchat reaches around nine in ten Saudis aged 13 to 34. How the reach stacks up, which formats pay, when the calendar peaks, and the licence every creator needs.
Journal
Notes from the corridor
Practical guides, market research and sourcing notes for brands working between Europe and the GCC, written by the person who runs the accounts.
Every article
- 01
Strategy
What an Influencer Marketing Agency in Dubai Actually Does
What an influencer marketing agency in Dubai actually does, what to ask before you sign, how the fee is built, and how a Europe to GCC specialist differs.
- 02
Strategy
Social Media Influencer Agency in Dubai: What It Does
A social media influencer agency in Dubai does four different jobs. What a managed engagement covers, how fees are structured, and when to keep it in-house.
- 03
Strategy
How to Find Influencers in Dubai
Where Dubai and UAE influencers actually are, how to tell a local audience from a diaspora one, and what to check before you brief a creator.
- 04
Strategy
How to Choose an Influencer Marketing Agency in Dubai
What to ask before you sign, what a retainer should cover, and the red flags that waste budget.
- 05
Strategy
UGC Creators: A Guide for GCC Brands
A practical guide to UGC creators in the GCC: what they cost, how to brief them, usage rights, disclosure rules, and how to measure the content they deliver.
- 06
Strategy
Kuwaiti Influencers: A Guide for Brands
A practical guide to finding, vetting, budgeting, briefing, and measuring Kuwaiti influencer campaigns.
- 07
Strategy
UAE Influencer Marketing on Instagram
How to vet creators, budget realistically, stay compliant, and measure ROI from Instagram campaigns in the UAE.
- 08
Strategy
Benefits of Influencer Marketing
Why brands trust creators: the key benefits of influencer marketing for reach, engagement, and measurable ROI.
- 09
Strategy
Launching an Influencer Campaign in Saudi Arabia
Complete guide to compliant campaigns that fit the culture of the Kingdom.
- 10
Analysis
Influencer Marketing Costs in Dubai 2026
Comprehensive breakdown across nano, micro, mid-tier, and macro tiers.
- 11
Market Insights
TikTok Influencer Marketing in the GCC
How TikTok reshapes influencer marketing across the Gulf region.
- 12
Market Insights
Arabic Content Creators in Europe 2026
The growing network of Arabic-speaking content creators in European capitals.
- 13
Analysis
Measuring Influencer Marketing ROI
Practical guide to measuring and optimizing return on investment.
- 14
Strategy
Navigating GCC Influencer Marketing Laws
Practical guide across UAE, KSA, Qatar, Kuwait, Bahrain, and Oman.
- 15
Market Insights
French Influencers and North African Luxury
How French creators connect luxury brands with affluent North African consumers.
- 16
Strategy
European Brand GCC Market Entry Strategy
A four-phase framework for entering Gulf markets through influencer marketing.
- 17
Strategy
Vetting Influencers for Cross-Cultural Campaigns
Our proprietary methodology for evaluating creator suitability.
- 18
Strategy
Pan-European Influencer Campaign Checklist
A practical 10-step checklist for running coordinated campaigns across multiple European markets from Dubai.
- 19
- 20
Analysis
Nano vs Macro for Luxury Brands
When to use each tier for luxury brand campaigns in the corridor.
Contact
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